Stragtegic Business Plan Term Paper Example | Topics and Well Written Essays - 2500 words

Stragtegic Business Plan - Term Paper Example Focus has been given to thinking about the process of developing e-commerce, as well as the benefits and challenges of e-business. From these, some insights into appropriate strategizing for the business are offered. Furthermore, there is a comparison of the online store in this context with other similar stores in the United States. The identified online stores are considered the top competitors of the online store in the market. Nonetheless, in order to overcome some of the challenges and ensure growth, a SWOT analysis of the store is explored in order to understand important aspects in the internal and external environment of the online store. In the conclusion, focus is given to the attribute of a leader. These are discussed as part of the strategy to ensure the growth and survival of the online store. Nonetheless, this paper bases on different e-business issues to develop a strategic business plan for the online store. Table of Contents Introduction 4 Background 5 Current Thinki ng Relating to the Topic 6 Relationship to current/other organizations 10 Conclusion 11 Appendices 13 References 14 Introduction One of the fastest growing business fields in the world today is e-business. Internet usage has experienced an overwhelming growth. It is estimated that the number of internet users in the world has grown by 400% between the years 2000 and 2010. For this reason, different companies have looked for ways through which they can interact with customers online. One of the ways is through setting up websites. Here, companies offer different services to their online customers, who might not be able to reach the physical stores. In addition, some businesses have become internet-based, with no physical stores. Nonetheless, the number of businesses that are online-based continues to grow today (Torabi, 2011). In order for any business to be successful, it must have a strategic plan. This maps the strategy that the business will adopt in order to attain its goals (Ba si, 2000). I have special interest in entrepreneurship, and this study program has made me knowledgeable in matters of entrepreneurship. Therefore, using the knowledge acquired in this program, this strategic business plan is meant for an online store, which deals with cell phones, iPads, and other electronic devices. Since this is a new online store, this strategic business plan should help the store to establish itself in the online market. According to Basi (2000), when developing a new business, an entrepreneur is faced with various business-related issues. This paper will therefore, focus on some of those issues. Furthermore, this paper will explore the current thinking relating to e-business. This is important, as it will offer insights in major areas the strategic business plan should base. In addition, the paper will include a comparison of the store in the context, with similar online stores. Since this paper also discusses with marketing in e-business, there will be a SWOT analysis of the online store. This will help to identify major factors in its internal and external environment, which is important in the development of strategy. Background The online business store was developed mainly to sell cell phones, iPads, and other electronic devices directly to customers. The prices of the electronics in the store are made affordable in order to attract more customers (May, 2010). The products sold in the store are ordered directly from manufacturers and importers. The