Marketing Plan for Nintendo Wii Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing Plan for Nintendo Wii - Research Paper physical exertionNintendo was introduced to the video game industry in 1985 only to become a great hit within the people of all age groups. It rejuvenated the dramatic play industry single-handedly. From the inception, the company was always on the run to cleanse its product technology while maintaining low price levels on the other. This strategy was well accepted by the general public that it catered to economical diversion. Thus its sales have surged into millions within a short spoil of time. Recently it introduced Wii which has several advanced features with a built in wi-fi capability. The company is now on the broadcast for implementing a strategic marketing plan which would be most beneficial for its running in the future. (Anon., 2010). compass analysisOrganizational background Nintendo was originally a Japanese playing card company which introduced its entertainment system in U.S. Today, it has its presence in over 20 c ountries covering Asia Pacific, Europe and America. Its customers range from 5-120 long time of age. Most of them however are youngsters. (Armstrong. M., 2006). The crucial part of Nintendos success was its perfect planning and timing. It released its gaming videos in 1985, when the whole video gaming industry crashed totally. (Cooper.R.G., 2001), (Anon., 2005).This is similar to the research undertaken to identify aggressive adversarys attacks on market leaders. According to the research, a competitor is said to be above-normal aggressive if he moves into new markets geographically, compete with leaders brands, enter for the first time into the market and increase advertisement expenditures.